by pureinfluencer | Feb 4, 2019 | Automotive Marketing, Case Study, Conversion Strategies, Digital Marketing
Using your Google Analytics to get rid of SEM wasted spend! I’ve heard from a couple people that my SEM posts were “negative.” That, what I should do was try to make my point with more “positivity.” Okay, as “positive” as I can be: If you’re a retail auto dealer, you...
by pureinfluencer | Jun 26, 2018 | Automotive Marketing, Case Study, Conversion Strategies, Digital Marketing
Rick Case Auto Group chose to pay for a product over their incumbent conversion solution… which was offered to them for free by their vendor. This case study is about why and how it worked out for the Rick Case Auto Group to choose paying for a product over a free...
by pureinfluencer | May 1, 2018 | Automotive Marketing, Digital Marketing
Paid Search does not work in auto retail the way the majority of the market believes that it does. There’s this belief in automotive retail that Paid Search, SEM, PPC, etcetera can increase a dealers’ monthly sales numbers simply because of paid search campaign...
by pureinfluencer | Oct 11, 2017 | Automotive Marketing, Digital Marketing
We all know that a higher quality score leads to better ad positions and lower Google Ad prices. But did you know there’s a hack that you can use to get to $0.0 CPC AND most importantly drive more quality leads to your dealership with your CSQ? I’ll share this secret...
by pureinfluencer | Sep 11, 2017 | Automotive Marketing, Digital Marketing
Here’s a story about two people who bought vehicles from the same dealership in the same week with different methods. Both of their stories will shed light on both the efficacy of search engine marketing, and the ruse called search engine marketing in automotive...
by pureinfluencer | Aug 1, 2017 | Automotive Marketing, Digital Marketing, Marketing
At least not the way you think it does or that you’re being lead by your SEM vendor or E-Commerce director to believe that it does. For the past 4 years we have sold, managed, measured, conducted control group testing on mail, email, and SEM and after meticulous...
