by pureinfluencer | Feb 4, 2019 | Automotive Marketing, Case Study, Conversion Strategies, Digital Marketing
Using your Google Analytics to get rid of SEM wasted spend! I’ve heard from a couple people that my SEM posts were “negative.” That, what I should do was try to make my point with more “positivity.” Okay, as “positive” as I can be: If you’re a retail auto dealer, you...
by pureinfluencer | Jun 26, 2018 | Automotive Marketing, Case Study, Conversion Strategies, Digital Marketing
Rick Case Auto Group chose to pay for a product over their incumbent conversion solution… which was offered to them for free by their vendor. This case study is about why and how it worked out for the Rick Case Auto Group to choose paying for a product over a free...
by pureinfluencer | Jan 4, 2018 | Automotive Marketing, Conversion Strategies, Frictionless Customer Experience
Really think you’re a “transparent” dealership? Really think you’re creating experiences that are new, innovative, and frictionless for your customers than their previous experiences with you? We’ve all heard and read lately about so many dealers that are supposedly...
by pureinfluencer | Aug 25, 2017 | Automotive Marketing, Conversion Strategies, Marketing
This article was originally posted on August 25th, on the Digital Dealer site. The 2% Rule is one of the most effective and profitable concepts that you can implement in your dealership today. It’s a rule that will help you win more sales and save more money –...
by pureinfluencer | Jul 11, 2017 | Automotive Marketing, Case Study, Conversion Strategies
Disclosure: the Honda Dealership in this case study – Rick Case Honda, Davie, FL is our client. Over the last couple of years we’ve had the opportunity to see strong leadership, sales planning, and technology implemented effectively at their dealership. We...
by pureinfluencer | May 16, 2017 | Automotive Marketing, Conversion Strategies, Marketing
Today every dealer wants to sell more cars and spend less money, that’s obvious. What isn’t so obvious is the where and how to do it. That’s the goal of this calculator, to help you see a simple, logical path to selling more cars and spending less money. With how...
