by pureinfluencer | Feb 4, 2019 | Automotive Marketing, Case Study, Conversion Strategies, Digital Marketing
Using your Google Analytics to get rid of SEM wasted spend! I’ve heard from a couple people that my SEM posts were “negative.” That, what I should do was try to make my point with more “positivity.” Okay, as “positive” as I can be: If you’re a retail auto dealer, you...
by pureinfluencer | Jun 26, 2018 | Automotive Marketing, Case Study, Conversion Strategies, Digital Marketing
Rick Case Auto Group chose to pay for a product over their incumbent conversion solution… which was offered to them for free by their vendor. This case study is about why and how it worked out for the Rick Case Auto Group to choose paying for a product over a free...
by pureinfluencer | Jul 11, 2017 | Automotive Marketing, Case Study, Conversion Strategies
Disclosure: the Honda Dealership in this case study – Rick Case Honda, Davie, FL is our client. Over the last couple of years we’ve had the opportunity to see strong leadership, sales planning, and technology implemented effectively at their dealership. We...
by pureinfluencer | Nov 12, 2015 | Automotive Marketing, Case Study, Digital Marketing
A Honda store that typically sells 200 new and used cars per month dramatically increased their Search Engine Marketing (SEM) performance by simply implementing a more sophisticated enterprise platform for “Marketing in a Digital World.” Disclosure: this...
by pureinfluencer | Sep 17, 2015 | Automotive Marketing, Case Study, News
This is a brief case study of a marketing campaign to “lost customers” and “conquest opportunities” at Brown’s Toyota in Glen Burnie, Maryland (just south of Baltimore) to drive sales, service, and market-share leveraging the SOAR (Service Opportunity Access for...
