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The 1st Rule of a Frictionless Customer Experience #FCX

The 1st Rule of a Frictionless Customer Experience #FCX

by pureinfluencer | Oct 12, 2017 | Automotive Marketing, Frictionless Customer Experience, Marketing

Last week I hosted a webinar with DealerOn (fantastic dealer website vendor by the way), it was titled 6 Steps to Creating a Frictionless Customer Experience, you can watch it here if you like. It was a high level introduction for automotive dealership personnel to...
How to use this simple Google Quality Score Hack to get to a $0.0 CPC

How to use this simple Google Quality Score Hack to get to a $0.0 CPC

by pureinfluencer | Oct 11, 2017 | Automotive Marketing, Digital Marketing

We all know that a higher quality score leads to better ad positions and lower Google Ad prices. But did you know there’s a hack that you can use to get to $0.0 CPC AND most importantly drive more quality leads to your dealership with your CSQ? I’ll share this secret...
SEM Vendor attends Who’s Your Daddy Executive Seminars

SEM Vendor attends Who’s Your Daddy Executive Seminars

by pureinfluencer | Oct 6, 2017 | Uncategorized

The Saga continues… The SEM Vendor heads to the Automotive SEM Vendor conference hosted by their overlord Search Engine Company… Day 1: Day 1: 10:05 am Day 1: 12:45 (lunch break) Day 1: 2:30pm … Day 1: 2:35 … Day 1: 2:40 … Day 1: 2:40 …   Day 1: 2:45  ...

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BLOG POSTS

By any measure, Paid Search is useless in retail auto

Using your Google Analytics to get rid of SEM...

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SLO Down Your Burn Rate

SLO Down Your Burn Rate Eliminating SEM and...

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Rick Case Auto Group grows through Lead Conversion

Rick Case Auto Group chose to pay for a product...

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The insanity of Paid Search advertising in Auto Retail

Paid Search does not work in auto retail the way...

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If I were Amazon (Bezos)

The common question that gets asked in business...

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